Gunna is expanding his relationship with Under Armour in a major way. The Atlanta rapper has been named Global Brand Ambassador and Creative Director of P-Star, a new Under Armour platform focused on music, fashion, performance, footwear and community-driven projects. The move gives Gunna a larger creative role with the company as Under Armour continues building stronger ties to hip-hop, streetwear and lifestyle culture.
The first Gunna x Under Armour P-Star collection is scheduled to release on August 27, 2026. The launch will include footwear and apparel inspired by Gunna’s lifestyle, including training, touring and performance. The collection is expected to feature heavyweight T-shirts, shorts, sweatwear, thermals and football-inspired Under Armour HeatGear pieces carrying P-Star branding.
One of the biggest parts of the partnership is the Under Armour UA Scorpio, a new sneaker silhouette that also marks Gunna’s first official footwear collaboration with the brand. The shoe combines performance technology with a lifestyle-focused design and features UA HOVR cushioning along with a sculpted sole and athletic-inspired details.
The first special Gunna UA Scorpio colorway is expected to receive a limited release at A Ma Maniére in Atlanta on August 27. A broader rollout of the UA Scorpio is expected to follow in 2027 as Under Armour continues developing the P-Star platform.
Gunna’s growing connection to fitness also plays a major role in the partnership. His Wunna Run events have helped connect his music career with running, health and wellness, giving Under Armour another way to build the partnership beyond traditional fashion and sneaker releases.
Under Armour and Gunna are also expected to continue expanding the P-Star concept through future apparel, footwear and community projects. A Wunna Run capsule collection is reportedly planned for 2027, along with additional premium P-Star releases expected later in the year.
The partnership stands out because Gunna) is taking on a creative director role rather than simply appearing in an advertising campaign. That position gives him more involvement in the direction of P-Star and could allow the platform to grow across music, fashion, sports and culture.
For Under Armour, the collaboration gives the company another opportunity to strengthen its presence in entertainment and lifestyle footwear. For Gunna, the deal adds another major business and fashion venture to a career that has already made him one of the most recognizable artists in contemporary hip-hop.
The Gunna x Under Armour P-Star collection is scheduled to launch August 27, 2026, with the limited UA Scorpio release beginning in Atlanta. Additional P-Star products and collaborations are expected to continue into 2027.
